The fashion and entertainment industry is a competitive industry with many people struggling and working hard to make a breakthrough. Many models work in a number of fields other than walking on the catwalk, these include TV commercials, music videos, promoting brands and accesories etc. Letely in the Punjabi music videos there have been a lot of new models who have found populairty among fans and created their own fan bases. This includes Jasleen Slaich, Ginni Kapoor, Sara Gurpal, Rumman Ahmed etc. Here we have another model, Sim Khurme who has featured in Amrit Mann’s Kali Camaro and Mankirat Aulakh’s Kadar music videos.